CTAM Member Mary-Anne Taylor of TELETOON headed to CTAM U

TORONTO - TELETOON's Mary-Anne Taylor will head to Harvard in June as the recipient of the CTAM Canada Fellowship Award to attend the 13th annual Executive Management Program.

Known as CTAM U, The Executive Management Program is a week-long intensive learning program at the Harvard Business School (HBS). The program focuses on strategic marketing and business principles through a detailed case study curriculum administered by HBS professors and key industry leaders.

Mary-Anne Taylor is Director of Affiliate Relations at TELETOON. Mary-Anne is responsible for subscriber growth and securing optimal carriage for TELETOON and TELETOON Retro. Additional duties include creating opportunities for new business across multiple video distribution platforms and implementing a 360º marketing approach ensuring brand awareness with distributors and extending to the customer. Mary-Anne is the Marketing and Communications Co-Chair of CTAM Canada.

"On behalf of CTAM Canada, I would like to congratulate Mary-Anne on being selected to attend this distinguished program", said CTAM Canada co-president Aivy Reinfelds. "This unique opportunity is offered annually to one member of CTAM Canada and I am sure Mary-Anne will gain many insights from spending a week with this elite group of industry peers".

Having become a corporate patron of the Executive Management Program at the Harvard Business School in 2006, CTAM Canada has committed to sponsor a chapter member to attend the program annually. Participants of the program are chosen through an application process and selected by a special committee made up of CTAM Canada and CTAM National executives. The program takes place in Boston from June 13 to 18, 2008, and will include 75 senior executives within the North American industry.

CTAM U offers Canadian CTAM members a unique opportunity to attend one of the world's most prestigious business schools and enhance their strategic and leadership skills, gain insight into key business challenges and opportunities and to learn from some of the industry's top leaders and educators.

Applications for the 2011 CTAM-U Fellowship from CTAM Canada will be available in early 2011.

Mary-Anne Taylor de TELETOON et membre de CTAM Canada se rendra à CTAM U

TORONTO - Mary-Anne Taylor de TELETOON se rendra à Harvard au mois de juin prochain à titre de récipiendaire du Prix CTAM Canada afin d'assister à la 13ième édition annuelle du programme de Gestion Exécutive.

Connu sous le nom CTAM U, Le programme de Gestion Exécutive est un programme d'une semaine d'apprentissage intensif à la Harvard Business School (HBS). Le programme se concentre sur le marketing stratégique et les principes d'affaires à travers un programme d'études de cas détaillé et administré par des professeurs et des chefs de l'industrie.

Mary-Anne Taylor est directrice des relations aux affilés chez TELETOON. Elle est responsable de la croissance des abonnés et d'assurer l'évolution optimale de TELETOON et TELETOON Retro. Ses autres tâches comprennent la création de possibilités pour les nouvelles entreprises sur de multiples plateformes de diffusion vidéo et la mise en oeuvre d'une approche marketing à 360° afin d'assurer la notoriété des marques avec les distributeurs et l'extension pour le client. Mary-Anne est la co-présidente du Marketing et des Communications de CTAM Canada.

"Au nom de CTAM Canada, je tiens à féliciter Marie-Anne d'avoir été sélectionnée pour participer à ce programme distingué", a déclaré le co-président de CTAM Canada, Monsieur Aivy Reinfelds. "Cette occasion unique est offerte annuellement à un membre du CTAM Canada et je suis sûr que Mary-Anne tirera profit et ressortira enrichie de son séjour au sein de ce groupe d'élite de l'industrie".

Devenu chef d'entreprise du Programme de Gestion à la Harvard Business School en 2006, CTAM Canada s'est engagé à parrainer un membre du chapitre qui participe au programme chaque année. Les participants du programme sont choisis à travers un processus de demandes et sont sélectionnés par un comité spécial composé de CTAM Canada et des exécutifs nationaux. Le programme aura lieu à Boston du 13 au 18 juin 2010, et comprendra 75 cadres supérieurs provenant de l'industrie nord-américaine. CTAM U offre aux membres de CTAM Canada une occasion unique d'assister à l'une des plus prestigieuses écoles du monde des affaires et d'ainsi renforcer leurs compétences stratégique sur les enjeux et les opportunités d'affaires clés en plus d'apprendre de certains des principaux dirigeants de l'industrie.

Les demandes pour la bourse 2011 CTAM-U de CTAM Canada seront disponibles au début de 2011.

CTAM U

CTAM Canada is a Corporate Patron of the Executive Management Program (CTAM U) at the prestigious Harvard University.

The Executive Management Program is for senior executives who are looking to improve their strategic and leadership skills. Participants are immersed in an intensive and intimate week-long learning program. They will study with the top Harvard Business School professors and selected key industry luminaries.

The stimulating curriculum is built around detailed case study problems that are used to challenge the minds of the participants. This demanding program will invigorate the careers of those selected to attend. (click here to review the 2010 Program).

In addition to the required registration form, applicants have been asked to write a brief essay (max. 400 words) about how CTAM can raise its profile in, and increase its value to, the Canadian television industry. This essay will demonstrate the applicants’ writing and analytical skills, and focus them on how CTAM Canada can grow and prosper while continuing to serve its core membership.

WHAT: Win a scholarship to attend The Executive Management Program (CTAM-U) at Harvard Business School. Read testimonials from alumni.

WHERE: Harvard Business School, Boston, MA

WHEN: June 13 - 18, 2010

WHO: The Program is designed for senior executives who are looking to improve their strategic and leadership skills.

HOW: Application information is available below:
- Letter to members
- Announcement (French version)
- Registration Form (French version)

WHY: This demanding program will invigorate your career, introduce you to 75 other industry leaders, and expose you to top Harvard Business School professors and key industry luminaries.

Details: Participants are immersed in an intensive and intimate week-long learning program. The stimulating curriculum is built around detailed case study problems that are used to challenge the minds of the participants.

CTAM Canada will pay for the candidate’s tuition, meals, books, accommodation and materials. The only thing the candidate will be responsible for is travel arrangements to Boston and actively participating in the program.

Questions:
Brian Cuff (Education Co-Chair) - 416-934-7852
Gary Pelletier (’07 Graduate) – 514-865-0284
Mark Waschulzik (’06 Graduate) – 416 956-5426

CTAM Canada
20 Bloor Street East
P.O. Box 75063
Toronto, Ontario M4W 3T3