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PAST EVENTS

2009

July 31, 2009 – CTAM Canada Board Member Nominations

Please find bellow a letter from John Piercy, President of CTAM Canada, and nomination forms for the CTAM Board of Directors for 2010. You are encouraged to read the letter and consider submitting a nomination for the CTAM Canada board for next year. If you are a marketing professional serving the cable industry in Canada and are committed to an active participation in board activities, you are qualified to be nominated for the CTAM Canada board elections. Nominations need to be received no later than July 31, so don't delay. English Letter from the President Nomination form French Lettre du Président Formulaire de candidature It is a very rewarding experience, and your chance to help shape this dynamic and exciting industry in Canada. We look forward to your participation.

 

Thursday, July 23, 2009 – Mark your calendars for the CTAM 2009 National TeleSeminar

The 15th annual TeleSeminar, Understanding Viewer Multi-Screen Migration, is a 75-minute satellite delivered CTAM Summit quality panel discussion that will provide a roadmap on how consumers are using content across the television, Internet and mobile platforms. Senior cable and content marketers will tackle the complexity of marketing to multi-platform users and share experiences in maximizing the content distribution opportunities. The discussion will be based on a landmark CTAM research study on the topic and attendees will receive relevant findings. Speakers: Amy Banse, President Comcast Interactive Media, SVP Comcast Corporation Dallas Clement, SVP, Strategy and Product Management Cox Communications David Evans, Senior Vice President, Broadband Rainbow Media Perkins Miller, SVP Digital Media NBC Universal Sports & Olympics Moderator: Will Richmond, President & Founder, Broadband Direction Speakers       Moderator Amy Banse President of Comcast Interactive Media, SVP of Comcast Corporation Dallas Clement SVP, Strategy and Product Management Cox Communications David Evans Senior Vice President, Broadband Rainbow Media Perkins Miller SVP Digital Media NBC Universal Sports & Olympics Will Richmond Editor/Publisher VideoNuze The format is enhanced Q&A with the opportunity for chapter participants to email their questions throughout the program. If you know someone who is not a CTAM Canada member, please pass along the invitation and our website address. They can become a member by paying an annual fee of only $55.00. We don't want them to miss this informative event! Date: Thursday, July 23, 2009 Locations and times: Brandon, MB - 11:00 AM - 12:15 PM Central Westman Communications 1906 Park Avenue Toronto, ON - 11:30 AM - 1:30 PM Eastern Velma Rogers Theatre 333 Bloor St. E. Hamilton, ON - 11:30 AM - 1:30 PM Eastern (lunch included) Mountain Cable 141 Hester St. Montreal, QC - 11:30 AM - 1:30 PM Eastern Météo Média 1205 Papineau, bureau 251 Halifax, NS - 11:45 PM - 2:15 PM Atlantic (lunch included) EastLink Cablesystems 6080 Young St, Young Tower 5th Floor, Marketing Board Room St. John's, NF - 1:15 - 2:45 PM Newfoundland Daylight time Rogers Cable 22 Austin Street Members Cost: Free Non-members Cost: $55.00 (which includes a 1 year membership - visit www.ctam.ca for details) Registration: Please RSVP (including which location you'll be attending) to Donia Bloxam at doniab@rogers.com by Tuesday, July 21, 2009 - or - if a new member click here to register Online - Registration deadline: Tuesday, July 21, 2009 Our cancellation policy allows for refunds up to 3 days before the event, after which we regret that we will not be able to offer you a refund.   Registration deadline: Tuesday, July 21, 2009 Mark your calendars today! From your friends at CTAM Canada Many thanks to the generous sponsors of this event

May 12, 2009 – Kick off the New Year with CTAM Canada.

On May 12th, CTAM Canada held its annual "night at the ball game" that was attended by over 100 CTAM members. Char Beales, CTAM National President was the pregame guest speaker and covered "Consumer trends to keep your eye on, including lessons from the broadcast digital transition and new research on multi-platform video viewing behaviours". After which, the Toronto Blue Jays beat the NY Yankees by a score of 5 to 1 (sorry CTAM NY).

Harris Boyd (Solaracom), Geoff Boyd ,Matt Tolleson (Turner Broadcasting)

Domenic Vivolo (Astral Media), David Purdy (Rogers Cable)

Char Beales (CTAM), John Piercy (Mountain Cable)

Rogers centre (Home of the Toronto Blue Jays)

Barry Spagnoletti (Cogeco) , Jill Hudson (Cogeco) , Shaun McCann (Cogeco Cable), Rick Coker(Cogeco)

Mike Garrow , Isabelle Bertrand (Stornaway) , Kimberley Perdue (Channel Zero) , Cheryl McManus (Corus) , Brian Perdue (Accessible Channel)

January 20, 2009 – Kick off the New Year with CTAM Canada.

Event Committee members Myrna Bontje (Source Cable) and Donia Bloxam (DDK Consulting) - setting up for event

CTAM Canada 2009 Board of Directors (l-r) - Andrew Eddy (Corus), Domenic Vivolo (Astral Media), Hawley Chester (Speed Channel), Mark Waschulzik (Astral Media), Donia Bloxam (DDK Consulting), Jean-Pierre Caveen (Cogeco Cable), Myrna Bontje (Source Cable), Mark Freedman (Rogers Cable), Aivy Reinfelds (Rogers Media) and John Piercy (Mountain Cable). Missing: Dave Purdy (Rogers Cable), Myrianne Collin (Videotron), Sean Luxton (Insight Sports), Ian Lezama (Eastlink Cable) and Gary Pelletier (Cogeco Cable)

The Party begins - Tammy Meyers, Tony Greco (S-VOX) and Gord Corlett (Source cable)

Pat Kiely (Mountain Cable), Domenic Vivolo (Astral Media), J.P. Caveen (Cogeco Cable) and Andrew Eddy (Corus) IMG_0778 - Gordon Lee (Corus) and Andrew Eddy (Corus).

Gordon Lee (Corus) and Andrew Eddy (Corus).

Mike Lee (CTO at Rogers and past SCTAM Summit Co-Chair) and Domenic Vivolo (Past President, CTAM Canada)

John Piercy (CTAM Canada President) outlining the plan for 2009-01-26

The great venue at the Spoke Club

Cynthia Radcliffe (Mountain Cable), Leanne Shearer (Astral Media) and Audre Sakalas (Mountain Cable)

Dave Purdy (Rogers Cable), Walter Levitt (Canwest) and Domenic Vivolo (Astral Media)

JANUARY 20 – Kick off the New Year with CTAM Canada.

Please join us Tuesday, January 20th for our 2009 President's Reception where we will be revealing some of our exciting plans for 2009! The President's reception is also a great opportunity to reconnect with friends and colleagues.

If you know someone who is not a CTAM Canada member, please pass along the invitation and our website address. They can become a member by paying an annual fee of only $55.00. We don't want them to miss this great event!

Enjoy a fun-filled evening with friends and colleagues, fabulous hors d'oeuvres, tasty cocktails and great prizes!

2008

December 2 – 2008 Annual General Meeting - Any member welcome to attend

Tuesday, December 2nd, 2008 - 3:00 pm to 3:30 pm (EST)

Astral Media, Board Room
36 Yonge St., First Floor
Toronto, Ontario

PROPOSED AGENDA

1. Acceptance of the Agenda
2. Ratification of the actions of the Board of Directors since October 30th, 2007
3. Announcement of the 2008 Board of Directors
4. Other Business
5. Adjourn

November 10 – CTAM Canada Summit dinner

CTAM Canada hosted their annual CTAM Summit dinner on November 10th, this year in beautiful Boston taking in spectacular views of the city on the 50th floor of the Prudential Tower.

CTAM Canada would like to thank its Members and guests for their support in attending the event.

Sean Luxton, Insight Sports and David Ackerman, Solutions Research Group

Nyla Ahmad, Rogers Communications, Domenic Vivolo, Astral Television Networks, Harris Boyd, Harris Boyd Consulting, Marie Kane, Suzanne Gouin, TV5

Donia Bloxam, Ben Keys, CTV

Photos are courtesy of cartt.ca

In addition, we'd like to send out a special thanks to this year's sponsors. Their generous contributions assist in making this event a memorable one.

September 21-23, 2008

CCSA Conference and 15th Annual General Meeting at the Fairmont Tremblant. CTAM Canada will be hosting an event in collaboration with CCSA.

July 15, 2008

Dave Downey, CEO & President will discuss Advatar™, INVIDI's advanced advertising solution for cable operators, broadcasters, agencies, media buyers and planners. Advatar™ is an enterprise-level downloadable digital set-top box application, a scalable system that works with all commercials on every channel and provides decision making, addressable delivery, verification, second by second measurements and reporting for targeted addressable television advertising.

Advatar™ determines the composition of the household watching television and infers advertising and marketing media to precise viewer demographics at individual digital set-top boxes classified by age, gender, geography and income. Advatar™ closes the loop for television advertising and marketing, eliminating waste and precisely delivering targeted media plus accountable, measurable and verifiable data that monetizes every viewer and allows all players to benefit in the revenue value chain.

May 26, 2008 – Join CTAM Canada and your fellow members for a great afternoon of baseball, fun, food & good cheer.

Watch as the Blue Jays take on the Kansas City Royals at the Rogers Centre.

CTAM Member Mark Freedman of Rogers headed to CTAM U

(TORONTO – Rogers Cable’s Mark Freedman has been selected as the recipient of the 2008 CTAM Canada Fellowship Award to attend the 11th annual Executive Management Program at Harvard in June.

Known as CTAM U, The Executive Management Program is a week-long intensive learning program at the Harvard Business School (HBS). The program focuses on strategic marketing and business principles through a detailed case study curriculum administered by HBS professors and key industry leaders.

Mark Freedman is Senior Manager, Video Strategy and Planning at Rogers Cable. Mark identifies and develops new business opportunities for Rogers Cable across multiple video distribution platforms and manages the planning process for Video Product Management. Mark has been very active with CTAM Canada in the past two years and is the Treasurer of CTAM Canada and is also a member of the sponsorship committee.

“On behalf of CTAM Canada, I would like to congratulate Mark on being selected to attend this distinguished program”, said CTAM Canada president John Piercy. “This unique opportunity is offered annually to one member of CTAM Canada and I am sure Mark will gain many insights from spending a week with this elite group of industry peers”.

Having become a corporate patron of the Executive Management Program at the Harvard Business School in 2006, CTAM Canada has committed to sponsor a chapter member to attend the program annually. Participants of the program are chosen through an application process and selected by a special committee made up of CTAM Canada and CTAM National executives. Criteria for selection include; level of CTAM Canada participation, a 1-page essay on a topic chosen by the judging committee and a letter of reference from employer. The program takes place in Boston from June 1 to 6, 2008, and will include 75 senior executives within the North American industry.

CTAM U offers Canadian CTAM members a unique opportunity to attend one of the world’s most prestigious business schools and enhance their strategic and leadership skills, gain insight into key business challenges and opportunities and to learn from some of the industry’s top leaders and educators.

Applications for the 2009 CTAM-U Fellowship from CTAM Canada will be available January 2009.

February 20th, CTAM TeleSeminar - The Digital Transition

The media's buzzing, but what does the Digital Transition mean for Cable Companies, Content Providers and Consumers? CTAM has answers.

2007

CTAM at CCSA

CTAM Teleseminar - Hot Ideas to Keep Your Customers Cool

This interactive event features a panel of experts who will share examples of how marketing can work with other departments to improve the customer experience.

2006

ON DEMAND, WHO SPEAKS FOR THE CONSUMER?

Consumers are voting with their wallets in terms of how they want their television programming delivered. Join us at the Marriott Halifax Harbourfront Hotel.

DINE, NETWORK AND HAVE FUN!

Join us at Kingfish Hall, Todd English's critically acclaimed seafood pantheon on Monday, July 17th. Right in the heart of Boston, Kingfish Hall features traditional New England Classics, handpicked daily selections of the freshest local shellfish and delicious signature house dishes.

CTAM TeleSeminar - Marketing in a Hyper-Competitive Environment

Hear the latest marketing tactics in the battle for consumers' business.

IT'S STILL THE BUNDLE, BABY!

Looking to the future (small screens, big screens, portable media, etc.) is great fun, but what's really driving the industry right now? Of course, it's the focus on the bundle of voice, video and high speed Internet.

This stimulating, entertaining, informative panel, moderated by Cogeco Cable vice-president business development Tom McCutcheon, will outline what works and why (in this day and age of single product newcomers and multi-product powerhouses like the incumbent telcos) it's still the bundle, baby.

2005

DELIVERING HYPER-TARGETED TV ADVERTISING
SPEAKER: MICHAEL VAUGHAN - ROBV

CTAM CANADA 6TH ANNIVERSARY DINNER

THE CTAM 2005 TELESEMINAR "Sales Strategies in a Bundled World"
SPEAKER: MICHAEL LEE - Vice President, Strategy & Development Rogers Cable

2004

THE DIGITAL PATTERN: "Trends in the consumer viewing habits"
SPEAKER: MICHAEL LEE - Vice President, Strategy & Development Rogers Cable

CTAM CANADA'S 5TH ANNIVERSARY CELEBRATION "Odyssey Cruises"

Join us for a "3 Hour Tour...A 3 Hour Tour" - A breathtaking cruise on the Boston Harbor

FRESH YEAR, FRESH START.

Presenting "The best of Cannes 2003" - The board of Directors will be planning CTAM Canada's activities, we will be seeking your input on the types of services, speakers, topics and information you would like to receive.

2003

THE ART OF MARKETING TECHNOLOGY
SPEAKER: NOEL O'DEA - President and Director of Strategic & Creative Planning of Target Marketing & Communications

The key to selling technologyto consumers is probably not what you think! Noel O'Dea, has earned a stellar reputation for bringing his eclectic blend of academic and creative backgrounds to branding, brand positioning and brand differentiation assignments for a wide range of products and service categories.

4th YEAR ANNIVERSARY CELEBRATION!

Celebrating the success of CTAM Canada this year in Seattle! Hear The Art & Science of Marketing - Hear from experts Steve Salmer, CEO, Microsoft Corporation, Brian Fetherstonhaugh, Chairman, Global Brands Ogilvy & Mather Worldwide and others...

KREMEKO INC. - "Krispy Kreme Doughnuts" Can your brand do this for you?
SPEAKERS: Roly Morris - President & CEO KREMEKO Inc., Judi Richardson - VP Marketing & Communications

Can you imagine consumers driving miles out of their way or standing in line overnight to be amongst the first Canadians to purchase your product? Find out the key ingregients of a great marketing plan that has made the introduction of Krispy Kreme Doughnuts to Canada all the rage.

2002

CTAM CANADA'S BROADBAND OPPORTUNITIES AND 3 YEAR CELEBRATION

CTAM CANADA MONDAY NIGHT FEVER

2001

2ND YEAR ANNIVERSARY CELEBRATION

Celebrating the success of CTAM Canada in San Francisco. Invest three days...gain years of experienece. Hear from industry experts Brad Ball, Warner Brothers Pictures, Rick Belluzzo, Microsoft, Barry Schuler, AOL among many others.

<< YOU'LL' LIKE WHAT THE FUTURE HAS IN STORE... AND ONLINE >> BRANDING & RETAIL STRATEGIES
SPEAKER: JEFF SCHULZ - Vice President of Marketing for Future Shop

Most of you can associate the above slogan with BC-Based Future Shop. How do they make it work so well? Future Shop is Canada's largest, fastest-growing national retailer and e-tailer of consumer electronic produts for the digital age, with 88 superstores and the nation's premier online electronics superstore at futureshop.ca