As part of your CTAM Canada membership, you have access to the research dashboard through the YouGov research portal. This portal allows you to access the datasets behind our research projects in more customized ways and create visualizations to help answer the questions facing your business.
Get a tutorial on how to navigate the portal here.
To access the dashboard today, please send an email to email@example.com with the subject line "YouGov Research Dashboard" with your name and email address.
CTAM Canada Research Reports
November 2023- CTAM Canada's Market Research - Broadcaster Forum Presentation
Understanding Millennials and Gen Z has been the holy grail of marketers for decades. Right around the corner, Gen Alpha is maturing into young adults. The way Canada's youngest generations consume video content is evolving, and might seem foreign to many of us. In this group, CTAM Canada sat down with 15-16 year olds to hear first hand what they can teach us about the future of video consumption in Canada.
Click here to access the full report.
September 2023- CTAM Canada's Market Research
CTAM Canada’s 2023 Media 360 research report is now available online to all members! In addition to the regular video consumption trends we actively monitor, this year’s report covers a few of the hottest topics shaping our industry such as:
· The continued decline of Pay TV subscribers and the associated growth among cord-cutter and cord-never households.
· The impacts of Netflix’s ad-tier introduction and password sharing crackdown
· The rapid growth of FAST services like Pluto and Tubi, and the associated impact on the Pay TV space
Click here to access the full report.
November 2022- CTAM Canada's Market Research - Broadcaster Forum Presentation
Have you missed the Broadcaster Forum and the presentation by Kristin Crawford on the second edition of the 2022 CTAM Canada's Market Research on the video consumption trends and the hottest new topics chaping our industry? Click here to access the full report and the prensentation.
August 2022- CTAM Canada's Market Research (Summer Edition)
Have you missed the webinar hosted by Kristin Crawford on the 2022 CTAM Canada's Market Research on the video consumption trends and the hottest new topics chaping our industry? Click here to access the full report and the prensentation.
May 2022 CTAM Canada Lunch and Learn - Blockchain Technology Webinar
Click here to watch the Blockchain webinar with guest speaker Dina Mainville, president of Collisionless, as she explains the basics of Blockchain and Applications to the Media/Broadcast Industry.
2021 CTAM Canada Broadcaster forum - Content is King: We're in a New Era of Content Creation and Consumption (Panel Discussion)
Click here to watch Julie Kamaria, Senior VP Content at Hollywood Suite, host a panel discussion with key industry speakers on how content is the key in our industry.
2021 CTAM Canada Research - Content Consumption in a COVID-19 World. One Year Later
Click here to access the full report from the August 2021 research.
2017 Video Consumption Research
Get the highlights from our 2017 Video Consumption Research Study and watch this space for a series of mini-reports that dive deeper into key Canadian television viewing trends.
2016 Video Consumption Research - Netflix / shomi / Crave TV(Released April 2017)
A mini report that shows the detailed viewing of three Canadian OTT providers.
2016 Video Consumption Research - OTT and TV Everywhere (Released March 2017)
With 60% of Canadians saying they regularly watch online programming each month, how and where do Canadians watch their content? CTAM Canada is pleased to present a mini-report that looks closer at the online video viewing habits of Canadians.
2016 Paid TV Among Millennials Research (Released Feb 2017)
Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem, with a particular focus on Millennials across Canada.
2016 Video Consumption Research (Dec 2016)
Continuing on years of exclusive Canadian research, CTAM Canada presents another insightful study commissioned from Charlton Research. Presented at the 2016 Broadcaster Forum, this report tracks changing trends in video consumption throughout the Canadian television ecosystem.
Particular areas of focus include: channel selection in a pick and pay world, changing attitudes towards pay television and awareness of new video platforms by key demographics.
The information from all CTAM Canada research is to be used for internal purposes only, not for promotion against any CTAM member company business. Any violation of this rule could result in termination of the applicable CTAM membership.